Bootstrapped SaaS — Regulated industries

5 enterprise meetings in 14 days

Amounting to $250k in sales pipeline immediately generated.

Five inbound discovery calls with enterprise software leaders, booked at an 80–90% show rate, with zero outbound chasing.

How a $7M regulated-industries SaaS opened enterprise pipeline in two weeks — without a single cold outbound message.

A US bootstrapped SaaS doing $7M in QA and traceability tooling for regulated industries had just hired an AE and had nothing for them to close. Google Ads CAC had climbed to $20k, making their lower pricing tiers unprofitable. We replaced that channel with an inbound Meta funnel built for considered enterprise buyers — and within two weeks, five discovery calls were booked with accounts ranging from a $9B US regional bank to a $10B TV shopping platform.

The client

US-based bootstrapped SaaS doing roughly $7M, building QA and traceability tooling for software teams in regulated industries. Highly technical, feature-heavy product sold across three tiers — $20k self-service, $50k assisted, and $100k+ RFP / POC-led engagements.

The situation, before

Acquisition unit economics had broken. Google Ads CAC had climbed to around $20k, which left the lower pricing tiers unprofitable — they only broke even after year one and relied entirely on upsells and retention to ever turn a margin. They'd just hired an account executive to handle sales conversations, but had no demand generation feeding her calendar. A closer with nothing to close.

What we built

An end-to-end Meta funnel engineered for inbound intent — no outbound chasing anywhere in the system.

—Mapped the exact buyer persona and what they actually care about, then wrote static, copy-led creatives that say almost nothing about the product and everything in the buyer's own language.
—Let Meta's algorithm place those ads in front of in-market prospects 24/7, without wasting impressions on the wrong people.
—Prospects self-submit email and phone, then self-book straight onto the rep's calendar. No outbound email, no calendar admin, no friction.
—A fractional SDR calls each prospect ahead of the meeting to pre-qualify and add a real human touch — no robo-spam caller slop.
—Pre-call email nurture sequences feed prospects value and insight before they get on the call.

The result

Within two weeks, five inbound discovery calls were booked with enterprise tech and software leaders, at an 80–90% show rate — amounting to roughly $250k in sales pipeline immediately generated. Every prospect self-opted into the process and arrived bought-in, qualified, and ready to talk directly about business — a posture cold outreach simply can't produce.

The first fourteen days

Five enterprise discovery calls, all inbound, all qualified.

Each row is an account that self-booked through the funnel. Names anonymized; revenue tiers and sectors preserved.

Inbound — last 14 daysLive

Date	Src	Account	Industry	Status
Jun 12	fb	TV shopping platform · $10B	Retail / E-commerce	Booked
Jun 13	ig	US regional bank · $9B	Financial services	Booked
Jun 15	fb	Organ transplant tech · $605M	MedTech	Booked
Jun 17	ig	Municipal waste authority	GovTech	Booked
Jun 19	fb	Airport operations tech	Travel tech	Booked

5 enterprise meetings in 14 days

Amounting to $250k in sales pipeline immediately generated.

Every account above is an inbound-intent opportunity with significant budget potential — a kind of result cold outreach cannot manufacture.

Want a result like this for your business?

Book a 30-minute evaluation call. If we don't believe we can credibly add a minimum of $1M to your business, we'll tell you on the call.

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